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September was an exceptionally strong month for Retta Residential Leasing: the number of signed rental agreements increased by 14%, and the number of applications rose by 29% compared to the same period last year. The growth reflects an active market — but above all, it highlights our successful actions in both leasing and marketing.
“Our leasing agents have continued their excellent work! They’ve provided customers with an efficient, smooth, and reliable rental process characterized by quick response times, customer focus, and local market expertise. Their contribution was a decisive factor behind our strong September results.We’ve also consistently invested in continuous marketing and further developed automated, more precise retargeting advertising for better audience targeting. September’s results clearly show that these new dynamic marketing measures are working extremely well. We’re reaching new customers while also re-engaging those already interested to return to our online marketplace,” says Jussi Lindholm, Director of Residential Leasing at Retta.
The success of our leasing agents is clearly reflected in the significant increase in signed agreements. Thanks to efficient handling of applications and well-organized apartment viewings, the leasing processes have been completed quickly and smoothly. In addition, high-quality, informative property listings have been a key factor in this success. Well-crafted listings also facilitate direct online leasing, allowing tenants to sign a rental agreement directly through our digital platform if they wish.
Our marketing activities utilize a diverse range of channels — including search engine advertising and social media content. Continuous visibility has strengthened brand awareness and driven new customers to our online rental marketplace. Automated and ongoing retargeting advertising has further enhanced the marketing process by reminding interested users of their previous activity and guiding them back to our service, effectively reaching customers at every stage of their journey.
With this, customers can complete the entire rental process online — anytime, anywhere. A significant portion of leases are now finalized digitally when the option is available, and notably, a large share of these online rentals occur outside of office hours — in the evenings and on weekends.September’s figures send a strong message: by combining human-centered leasing with data-driven marketing, it’s possible to achieve remarkable results even in a highly competitive rental market.
In the main photo: Jussi Lindholm, Director of Residential Leasing, and Julius Heino, Marketing ManagerFor more information:Jussi LindholmDirector, Residential Leasing+358 400 612 326jussi.lindholm@rettamanagement.fi
