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A new AI-powered pricing model calculates a market-specific rent for each apartment every night. The solution supports collaboration between brokers and portfolio managers by providing accurate and up-to-date rent recommendations, enabling faster responses to market changes. The tool will be launched in December 2025.
Retta Management is introducing a real-time pricing model that transforms the way rental prices are determined and managed. Developed in collaboration with Vincit, a digital business expert company, the machine learning model automatically generates a daily price recommendation for each apartment. The up-to-date market pricing helps portfolio managers, rental agents, and customer managers at Retta Management in their daily work.
It’s quite rare to get to create something so new that there are no benchmarks available.
Clear Interface and Real-Time Price Recommendations
Traditionally, rental pricing has been done annually based on broker assessments and owner investment calculations. Now, prices can be reviewed more frequently, even if major adjustments are still made once a year. The machine learning model’s recommended price can be accepted as is or used as a basis for decision-making.
The pricing tool’s interface enables smooth communication about pricing decisions and helps build a shared understanding — without the need for emails. Previously, data had to be collected from multiple sources; now the interface brings everything together in one place.
“It’s quite rare to get to create something so new that there are no benchmarks available. The pricing model was designed to perform reliably even with limited data, utilizing both Retta Management’s internal data and external market data. The service creates real added value for property owners: pricing becomes easier and more accurate, returns improve, and the impact of human error decreases,” says Anna Ruutiainen, Project Manager at Vincit.
The portfolio manager can simply approve the recommendations if they wish, which makes the process significantly more efficient
Jussi Lindholm, Director, Residential Leasing at Retta Management, believes that around 80% of price recommendations can already be fully automated. The model performs particularly well in areas where there is a large amount of data about apartment locations and characteristics.
“The portfolio manager can simply approve the recommendations if they wish, which makes the process significantly more efficient. In addition, the system can send automated alerts, for example, when there are major deviations from the market price, supporting portfolio managers in their final decision-making,” Lindholm notes.
Leveraging Data with the Latest Technologies
The intelligent pricing model will enter its pilot phase in December 2025, with broader deployment planned for early 2026. The solution is part of Retta Management’s wider digital development program, aimed at strengthening competitiveness, improving customer experience, and easing employees’ daily workload. The new tools make work more flexible and efficient, while maintaining a central human role in decision-making.
“We wanted to develop our own model so that we could make the best possible use of the data we have. I strongly believe that this solution will make our clients’ work easier and help them make better decisions. Our goal is to remain a pioneer in the real estate industry and to continue using data in innovative ways — so that both our clients’ and employees’ time is freed up for what truly matters,” says Paavo Karlin, Retta Management’s Director of Development.
Got interested?
Don’t hesitate to contact Paavo or Jussi:
Paavo KarlinDevelopment Directorpaavo.karlin@rettamanagement.fi+358 442 809 029
Jussi LindholmDirector, Residential Leasingjussi.lindholm@rettamanagement.fi+358 400 612 326
In the main picture: Paavo Karlin, Development Director, Retta ManagementText: Essi Järvinen
